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Macro-strategist with focus on the business of cultural tourism.


Rossitza Ohridska-Olson
President, Vizantia Enterprises Inc.
President, The Intellect Institute (Institute for New Technologies, Intelligence and Communications of Culture)

Tour operators, hospitality companies, travel agencies, tour design companies, DMOs, not-for profits, and governmental bodies turn to Vizantia Enterprises Inc., Cultural Tourism Division (functioning under the brand “Cultural Realms”) for a comprehensive approach to policymaking, market intelligence and practical advice on culture and cultural tourism. In-depth understanding of the travel and culture industries, combined with a commitment to innovation and cutting-edge business solutions, guarantees a cost effective response to customer demand and stakeholders’ value growth.

Marketing and management of emerging destinations, destination branding, technology management applied to culture and tourism marketing, cultural policy development, territorial organization of tourism, cultural and creative industry management for the needs of creative and cultural tourism.

M.S. Geography of Tourism, SU “Kliment Ohridski”, Sofia, Bulgaria, 1987
Visual Communications, COVA, St. Paul, MN, USA - 2000

Work languages: Bulgarian, English, French, Russian, Spanish

Recent public appearances:

Travel 2.0, 2007, Sofia, Best Western City Hotel, Sofia, Bulgaria. Organizer and keynote speaker at the first conference on Web 2.0. for the travel and hospitality industry in the country.

Museums and Cultural Tourism, Stara Zagora, 2007, 2008. Presentations on the development of museums, galleries and cultural heritage as a main resource for cultural tourism. Sponsors: Municipality of Stara Zagora, Tourism Board, Region of Stara Zagora, Stara Zagora Regional Hotel Association.

6th National Buditeli Conference with International Participation. National Palace of Culture, Sofia, Bulgaria 2008. Culture in the European Context. Presenter. “Expansion of the geographies of the Bulgarian cultural and historic heritage tourism through the methods of Web 2.0. with focus on information integration into the European context”. Sponsored by: The Presidency of Bulgaria, the Ministry of Culture of Bulgaria, the University of Information Technologies and Library Sciences.

IX Forum of the Museums of South Bulgaria, Stara Zagora, October 5, 2008. Sponsors: Ministry of Culture of Bulgaria and Department of Culture of 6 Bulgarian Provinces. Keynote speaker. New Technology Marketing for Museums.

VI and VII Congress and Fair of Cultural Tourism, Veliko Turnovo, Bulgaria, 2008.2009 Keynote speaker and workshops host on: “Museums, Internet and Cultural Tourism” (2008), “Communication of cultural heritage through tourism” (2009)

Pre-election Campaign Conference on Cultural Tourism. Assenovgrad, Bulgaria, May 2009. Sponsor: Political Party GERB. Presenter and keynote speaker.

“Creative tourism and possibilities for its development in Chile”. DTS Virtual Conference. Speaker. February 2010

DTS Virtual Conference “Earthquake = Revitalization = Opportunities” April 6, 2010. Keynote Speaker

Branding Bulgaria: The Tourism Perspectives National Business Post, May 21, 2008.Bulgaria

Internet: Bridge or Precipice for the Bulgarian Museums, Buditeli Magazine, 2/2009, Bulgaria

Expansion of the geographies of the Bulgarian cultural and historic heritage tourism through the methods of Web 2.0. with focus information integration into the European context. Conference Proceedings. 6th National Buditeli Conference with International Participation: “Culture in the European Context” 2008. National Palace of Culture, Sofia, Bulgaria.

Expanding the Geographies of Cultural Tourism Through Internet Social Networking and the Possible Economic Impact for the Bulgarian Cultural Heritage. Conference proceedings. IV Scientific Conference on Tourism Research, International University College, Dobrich, Bulgaria. 2008

USG: an economic solution to cultural tourism in terms of global crisis, Conference Proceedings, XXII Congress of the Economy of Tourism, Ohrid, Macedonia, May 22, 2009

Country branding for cultural tourism. A comparison between Country Brand Index by FutureBrand and Nations Brand Index by Anholt – GfK, Research note. European Journal of Tourism Research, in review

And More:
Named as expert by Future Brand in their 2009 Country Brand Index
50 articles online and in print
20 presentation
10 in depth studies on creative and cultural tourism and new technologies applied to cultural tourism.

Book: “Imaginary reality” Using new technologies to communicate cultural heritage in museums and art galleries for the needs. In review.


art, world travel, the future of tourism geographies, the usage of social networks for cultural tourism marketing, arhaelogy, thracology, travel industry, eastern europe